Adam Liaw


Motivational, Business, Lifestyle | Food & Wine

Instantly recognisable with his warm smile and topknot, SBS’s Award Winning Destination Flavour host and winner MasterChef Adam Liaw is one of Australia’s favourite cooks, authors and television presenters.

His talent for creating simple, approachable and exciting dishes has seen him author four best-selling cookbooks – Two Asian Kitchens, Asian After Work, Adam’s Big Pot and Asian Cookery School and his fifth book, The Zen Kitchen, released in 2016.

Articulate and witty, Adam brings a unique perspective to everything he does. He is a regular columnist for Fairfax – The Sydney Morning Herald, Sunday Life and The Age. Adam also writes for international publications The Guardian, The Wall Street Journal, Hong Kong, SBS online and popular parenting website ‘KidSpot’.

Born in Malaysia to an English-Singaporean mother and Hainanese Chinese father, Adam’s family lived in several countries through his youth and his culinary influences are far-reaching. He was an active cook from an early age, regularly cooking for his parents and seven brothers and sisters since he was eight years old.

Adam holds university degrees in science and law and practiced law for 11 years, most recently as the Head of Legal and Business Affairs for Disney Interactive, Asia Pacific based in Tokyo. His love affair with food and cooking blossomed during this time and he returned to Australia in 2009 to compete in MasterChef. In July 2010 over 5 million people tuned in to watch him win the second series MasterChef. His victory still remains the most watched non-sporting event in Australian television history.

In 2012 he began filming the highly successful Destination Flavour a food and travel series with SBS – Destination Flavour Japan, Destination Flavour Down Under and Destination Flavour Scandinavia.  Destination Flavour Scandinavia took out the ACTAA award for Best Lifestyle Program for 2016.  The fifth series of Destination Flavour Singapore airs in 2017.

A keen social media influencer, Adam’s online presence was ranked by Klout in 2015 as the most influential in the Australian food industry. Adam is Unicef National Ambassador for Nutrition and has been given the honour of being named the Goodwill Ambassador for Japanese Cuisine.

Adam lives in Sydney with his wife Asami and their son Christopher and daughter Anna. He speaks English, Japanese and basic Mandarin. Between his TV commitments and writing cookbooks, recipes and columns, he makes regular appearances at events and food festivals, and he usually has time to send a tweet or two.

Television: ‘Host of Destination Flavour: Japan’ SBS Television 2013, Co-host of ‘Destination Flavour’ SBS Television 2012, ‘MasterChef Australia’ Series 2 Network 10 2010. Regular appearances across Australian morning Television programs.

Publishing: Asian After Work 2013 Hachette Publishing, Two Asian Kitchens 2010 Random House

Appearances: Good Food and Wine Shows Australia and South Africa, MasterChef Live, Noosa Food and Wine Festival. Corporate appearances Australia wide.

Column: Regular blog contributor for online Wall St Journal, Scene Asia.