Bernard Salt

Onya Soapbox

Bernard Salt

Bernard Salt AM is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community. Bernard is a compelling and entertaining speaker engaged by both the private and public sectors to present a perspective of how demographic, consumer and workforce change might shape the future business environment.

Current work:
Bernard heads The Demographics Group which provides specialist advice on demographic, consumer and social trends for business. Prior to that Bernard founded KPMG Demographics.

Bernard writes two weekly columns for The Australian newspaper that deal with social, generational and demographic matters.

He is an adjunct professor at Curtin University Business School and he holds a Master of Arts degree from Monash University.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade. He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the “Seachange Shift”, the “Man Drought”, “PUMCINS” (pronounced “pumkins”) and the “Goats Cheese Curtain’. He was also responsible for popularising smashed avocados globally.

Media & Publishing:
Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books. Bernard appears regularly on radio and television programs and recently hosted a business television program “The Next Five Years” on SkyNews Business Channel 602.

He was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.


  • TBuilding and Connecting Stronger Regions
  • Building Business in the Asian Century
  • Building Personal Brand and Leadership Skills
  • Connecting with the Customer of the Future
  • Developing Presentation and Speaking Skills
  • Identifying Future Business Opportunities
  • Imagining Lifestyle & Retirement in the 2020s
  • Managing Generational Change
  • Preparing for the Jobs of the Future
  • The Future of Work: Planning for Tomorrow’s Workforce
  • Tracking Global Megatrends


“An unqualified success… riveting. The anecdotes and verbal illustrations were worthy of the most highly acclaimed entertainer.”
Franchise Council of Australia

“Bernard’s presentation style and content was one of the most discussed by delegates. Excellent and entertaining!”
Guardian Pharmacy

“Bernard is outstanding – fascinating research and insights presented with energy and humour. First class presentation style.”
Oracle Corporation

“Bernard was excellent I have received numerous emails saying his presentation was a fantastic start to the week, and that he was the best speaker they have heard in a long time.”
Frankston City Council

“Excellent presentation; thought provoking and presented in a very professional manner. There was a strong message for all of us.”
CPA Australia

“Bernard Salt was fabulous. Funny and at the same time informative. He was really great.”
RCSA Australia & New Zealand

“Bernard has a presentation that can be easily tailored to target many industries. He is very engaging and can turn sometimes ‘dry’ topics into humorous reflections of the world in which we live. He really made our delegates sit up and reflect on their future plans, and given the broad scope of demographic and social trends he speaks on, he also managed to engage their partners also.”
IGA Distribution

“As always, a terrific speaker that totally holds the room.”
Australian Automotive Aftermarket Association (AAAA)