Todd Sampson

Onya Soapbox

Todd Sampson

Todd is the CEO of Leo Burnett, Australia’s top creative agency. In 2012, Leo Burnett was ranked as the 7th most creative agency in the world and the first Australian company to ever make the top 10. Todd is the co-creator of the Earth Hour initiative, which was the largest environmental movement in history with over 1.4 billion people taking part globally.

The Financial Review and News Limited have ranked him as one of the most influential executives in the country. He is the breakout star of the hit ABC television show The Gruen Planet and a co-host of Channel Ten’s The Project. Outside of work, Todd enjoys mountaineering and has climbed to the top of Mount Everest unguided.

Speaking Synopsis:

Creativity is one of the last remaining competitive advantages companies have today. This presentation is a celebration of the power of creativity in solving any problem – big, small, social, political, economic or environmental. It works from the premise that ‘creativity has the power to change the world, but fear has the power to stop that from happening and the most successful leaders and organisations of the future will be the ones that can successfully balance both’.

The presentation is built on real life experience and explores innovative ideas, cultural change and problem solving. It weaves together real stories about the creation of Earth Hour, being a CEO of a leading company and climbing Mount Everest unguided.

The consistent take out has been ‘that has inspired me to think differently about how we work’, ‘it makes me think about the impact I can have as an individual’, ‘it encourages me to be braver and try harder to make a difference within my company’.

It is ultimately a combination of creativity, idea generation, leadership, culture change, earth hour, problem solving, innovation, bravery and adventure all wrapped up into one real life personal journey. It offers practical advice in a unique and plain speaking way.